Movies

When a media's attention falls, demassification follows it almost every single time. Demassification is when a media focuses on a single or many small, specific audiences. For movies, this is entirely true. After the television became a household item in the 1950's, people have chosen to invest in T.V.'s instead of buying a cheap movie ticket. Don't get me wrong, the movie industry still makes roughly about 1,352 million dollars a year, but after television, it has wisely chosen to demassify. Movies focused on making the audience feel something that they could not get any other place than a movie theatre, such as large screen, no commercials or interruptions, dark setting, and sophisticated sound. Movies also provide social aspects that when new movie comes out that is being talked about on the tabloids, you want to be there to say you watched it first. It is actually amazing that so much thought and work went into the demassification of movies to make it like no other experience.